SELECT WORKS — 2026 * BASED IN EARTH

CARLOS A TORRES

Communications Strategist Creative Designer Web Designer Brand Builder

My approach: I help brands communicate with clarity through thoughtful design, strategic marketing, and compelling digital experiences. From websites and branding to print, email marketing, and visual campaigns, I create work that not only looks exceptional but is built to engage audiences, strengthen brands, and drive measurable results.

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CREATIVE
PROBLEM SOLVER
VISUAL THINKER
BRAND BUILDER

CREATIVE PORTFOLIO/ 2026

01 * ABOUT ME

The person behind the pixels.

I'm a multidisciplinary creative — part strategist, part designer, part brand builder. For over a decade I've helped companies translate complex ideas into visual language that people actually remember.

My work sits at the intersection of communications strategy and craft. I don't just make things look good — I build systems: websites, identities, campaigns and content that work together to move a brand forward. Every project starts with a question: what does this audience need to feel, understand, or do? The design follows from there.

Based in Earth. Available for select projects worldwide.

2024 — NOW

Director of Communications/Marketing

Leading brand, web and campaign design across multiple client verticals.

2019 — 2024

Senior Creative Designer/Strategist

Directed digital strategy, email marketing and visual campaigns for growth-stage brands.

2014 — 2019

Manager, Creative Services

Built foundational campaigns across print, web, video, photo and social media to industry-leading levels.

Expertise

Brand Strategy96%
Web Design94%
Print & Editorial90%
Email Marketing88%
Art Direction93%

Tools

Ps Ai Pr WP HTML AEx Cv EM AI Di Av Mac

PhotoshopIllustratorPremiere Pro WordPressHTMLAdobe ExpressCanva Email MarketingAI (Artificial Intelligence)DiviAvadaMacOS

BRANDS I'VE WORKED WITH

02 * WEBSITE DESIGN

Digital experiences, built to perform.

Ballers Champagne

A bold portfolio and e-commerce experience for a premium French Champagne brand — built to convert first-time visitors into loyal customers.

HTML/CSSUI/UXE-Commerce

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Open Soccer Alliance (OSA)

A clean, editorial web presence engineered around clarity of message and effortless navigation across devices.

Web DesignWordpressResponsive

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Bullseye Strategy

A performance-driven marketing site pairing sharp visual identity with a streamlined path to conversion.

Divi ThemeBrandingMarketing

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BRAND KITS

Identities, built to last.

Three For A Win

A heritage-inspired identity for a soccer conversation brand — shield, wordmark, color palette and type system — documented in a mini brand book and carried through to the website and social channels.

Brand IdentityLogo DesignStyle Guide

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Logo Family

Shield + Wordmark

Color Palette

Five Colors. One Character.

Typography

Headlines / Support / Body

Brand In Use

Episode Art + Editorial

Usage Rules

01
Give the logo room

Leave clear space around the wordmark, and about 10% of the shield's width on every side.
02
Choose the right size

Start with the shield at 160 px wide on screen or 35 mm in print; use the wordmark for smaller spots.
03
Protect the artwork

Scale proportionally. No stretching, rotating, extra shadows or bevels.
04
Keep contrast strong

Navy wordmark on ivory or white; the shield on a light field.
05
Prepare for production

Redraw the approved artwork as vectors for signage, embroidery or precision printing.